Smart As Ford: Human-Centered Design

Smart As Ford F-150
Ford’s workforce attentively heeds customer feedback, embarking on a journey of dreaming, designing, testing, and crafting vehicles and services tailored to their needs. The objective isn’t merely meeting expectations but surpassing them to create indispensable products. Throughout this process, employees innovate with digital features, pioneer testing methodologies, and demonstrate meticulous attention to detail, ensuring excellence in the products they deliver to customers.
Ford E Transit Software

Screen Smash

A damaged phone screen is unpleasant, and a cracked touchscreen, particularly in a feature-rich screen like the one in the Mustang Mach-E, is unacceptable. Engineers crafted the 15.5-inch touchscreen with a unique application of Dragontrail™ glass to guarantee durability. It is mounted on a robust magnesium structure that can endure pulling or bumping.

Ford Screen Scratch Example

Tough Seats

Understanding that Ford truck customers put their seats through extensive wear, our engineers strive to simulate and ensure long-term durability. A robot mimics the motion of a person entering and exiting the seat, repeating this process 51,000 times on Ford truck seats—an equivalent to 10 years of use.

Ford Seat Test

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