Ford took two major wins with the F-Series Super Duty and the Ford Mustang, both ranked number one in their categories in the 2025 J.D. Power APEAL Study. These awards highlight vehicles that not only perform well but also connect with owners on an emotional level.
The J.D. Power APEAL Study surveys nearly 93,000 new vehicle owners after 90 days of driving. It asks drivers to rate their cars and trucks on design, performance, comfort, technology, safety, and overall satisfaction. The results reveal which vehicles people truly enjoy owning.
Ford Super Duty: Heavy Duty Pickup Truck Appeal
The Ford Super Duty once again proved why it is a favorite among truck owners. For the second year in a row, it earned the top spot in the large heavy duty pickup segment. It also scored first place in the J.D. Power Initial Quality Study, making it the only heavy duty truck to achieve both awards in 2025.
Owners praised the Super Duty for its best in class towing power, advanced trailer assist features, and wide range of engine choices. Options include a 6.8 liter V8, a 7.3 liter Godzilla gasoline V8, and a 6.7 liter Power Stroke diesel that delivers up to 500 horsepower and 1,200 pound feet of torque. Every engine comes paired with a 10 speed automatic transmission for a smooth yet powerful drive.
The 2025 model year brings several upgrades. Ford streamlined trims and packages to make the buying process easier. Features like Ford Co Pilot360 driver assist technology and 360 degree cameras are now available on more trims. LED lighting is integrated into new appearance packages, and the Lariat trim now includes durable ActiveX seating. At the premium end, the new Platinum Plus trim replaces the Limited, giving buyers another high end option.
Ford Mustang: Thrilling Sports Car Appeal
The Ford Mustang continues its legacy as one of the most exciting sports cars on the market. It ranked highest in the sporty car category of the 2025 APEAL Study and also placed first in the Initial Quality Study. This double win shows the Mustang delivers both fun and dependability.
Drivers love the Mustang for its thrilling performance and wide range of engine options. It blends iconic design with modern technology, including the SYNC 4 infotainment system and customizable digital displays. The Mustang offers plenty of personalization choices, so owners can make their car truly unique.
What These Wins Mean?
The 2025 J.D. Power APEAL Study proves that Ford builds vehicles that go beyond their reliability. The Ford Super Duty stands out as the ultimate work truck with strength and capability, while the Ford Mustang captures the excitement of driving a legendary American sports car.
These wins show that Ford continues to deliver vehicles that drivers not only trust but also love to own.
