Ford’s dominance in the truck segment continues. The Ford Maverick Lobo® has been named the 2026 North American Truck of the Year™, marking the sixth straight year a Ford truck has earned one of the industry’s most respected honors. This remarkable achievement reinforces Ford’s commitment to innovation, capability, and understanding what truck customers truly want.
This six-year winning streak began with the F-150 and the original Maverick, followed by the F-150 Lightning, Super Duty, Ranger, and now the Maverick Lobo. Each win represents Ford’s ability to deliver trucks that meet real-world needs while continuing to push performance, technology, and value forward across every pickup segment.
The Maverick Lobo adds a fresh dimension to the Ford truck lineup by delivering a factory-built street performance truck inspired directly by customer enthusiasm. From heavy-duty workhorses like Super Duty to the versatile F-150 lineup available in gas, hybrid, and electric configurations, Ford now offers a purpose-built solution for virtually every type of driver. The Maverick Lobo stands out as the choice for those who crave aggressive on-road performance with everyday usability.
“Ford earning this recognition for the sixth year in a row is a testament to the spirit of the truck team. The Maverick Lobo isn’t just a new offering; it’s a response to a movement. We saw our customers personalizing their trucks for on-road performance and style, and we decided to give them a factory-tuned option that carries the Built Ford Tough seal of approval. This award is a tribute to our customers who continue to inspire us every day.”
Vehicles must be new or receive significant changes for the model year to earn the title North American Truck of the Year™. Contenders are evaluated by a jury of 50 independent automotive journalists from the United States and Canada based on innovation, design, safety, performance, technology, user experience, driver satisfaction, and overall value. The Maverick Lobo stood out by blending performance-driven engineering with accessible design for urban streets.
The Maverick Lobo story began in the garages of passionate Maverick owners who quickly embraced customization after the truck’s launch, sharing images across social media and enthusiast forums of lowered ride heights, performance wheels, and tuned setups that echoed 1990s high-performance street truck culture. Ford took notice of this growing aftermarket movement and placed customers at the center of the development process to create a factory-engineered performance truck inspired directly by how owners were already using and personalizing their Mavericks.
Engineered specifically for on-road excitement, the Maverick Lobo is powered by a 2.0-liter turbocharged EcoBoost engine paired with advanced AWD and a 7-speed quick-shift transmission. A twin-clutch rear drive unit enables precise torque vectoring, enhancing grip and cornering confidence. The lowered ride height, performance steering, and upgraded brakes create a responsive and engaging driving experience that feels right at home on city streets.
A standout feature is the exclusive Lobo drive mode, inspired by autocross performance. Designed for closed-course driving, this mode sharpens handling response, optimizes stability, and allows drivers to explore the truck’s full performance potential with confidence. It is a clear signal that the Maverick Lobo was built for drivers who want more than just utility from their pickup.
The 2026 North American Truck of the Year™ award serves as the perfect achievement to Ford’s historic six-year streak. The Maverick Lobo carries forward the Maverick’s core strengths of versatility and value while introducing a bold, performance-focused personality. Backed by a factory warranty and inspired by real enthusiasts, it represents the next evolution of modern street trucks.
As the Maverick Lobo arrives on dealership lots, it brings with it industry recognition and community-driven passion. This milestone confirms what drivers have known for years. When it comes to trucks, Ford continues to set the standard.
Contact or visit us at Raceway Ford to learn more about the award winning Ford Maverick and give it a test drive today!
