Each year the market research company Pied Piper mystery shops thousand of car dealerships across the country and uses data collected to compile their annual Prospect Satisfaction Index which has become the auto industries standard for measuring the treatment of car shoppers. With actual car shoppers they visited nearly six thousand dealerships and have ranked the brands using key areas of performance such as:
~ Gave compelling reasons to buy from ‘this ‘ dealership
~ Discussed features unique from the competition
~ Mentioned maintenance costs and programs
~ Offered a brochure
~ Asked why customer considered the dealerships particular brand
~ Involved customer with visual aids
“Great products are the key to strong sales,” said Fran O’Hagan, President and CEO of Pied Piper Management Company LLC. “But the only way to make the most of a product’s sales potential is a capable sales team, following a consistent sales process.” Pied Piper has found that on average, when auto dealerships are ranked by their PSI score, dealerships in the top quarter sell 16% more vehicles than the dealerships in the bottom quarter.
Here at Raceway Ford we completely agree that great products are the key and the Ford lineup has never been stronger so it’s easy for our staff of sales pros to help our guests find the right Ford for them and do it in a quick and fun manner! As the ranking chart shows, car shoppers have ranked Ford dealerships ahead of BMW and Honda stores, stop in to Raceway Ford today and see for yourself! We would love to show you how easy it can be to take home your new Ford!
You can read the whole report here: