Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following.

Mercury 2 Month Early Bird Ford Credit Bonus Cash. Must finance through Ford Credit.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs.

Mercury 2 Month Early Bird. The program is limited to all current RCL customers and
requires the customer to purchase or lease a new eligible 2011/2012/2013-Model Ford Vehicle from
April 3, 2012 through July 2, 2012.
All Retail or Lease contracts MUST be financed through Ford Credit.
Final Pay vehicles are not eligible. This program is not compatible with other Early Bird programs.

Mercury 6 Month Early Bird. The program is limited to all current RCL customers and
requires the customer to purchase or lease a new eligible 2011/2012/2013-Model Ford Vehicle from
April 3, 2012 through July 2, 2012.
All Retail or Lease contracts MUST be financed through Ford Credit.
Final Pay vehicles are not eligible. This program is not compatible with other Early Bird programs.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with RCL/RCO Renewal or Owner Loyalty Programs. Customer does NOT have to be original owner.

All eligible returning RCL lessees are eligible.

Customers who come out of any Ford, Lincoln or Mercury RCL contract and purchase or lease a new eligible Ford
vehicle are eligible for the below incentives.
This RCL Renewal Program is not compatible with any Owner Loyalty Program.
A/Z/D-Plan delivery types are eligible.
Customers who have previously terminated their lease between January 4, 2012 through April 2, 2012
are also eligible for the program.

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL Renewal, Owner Loyalty or other Conquest Offers.
Dealer must enter the first 2 and last 8 of the customer's competitive VIN along with the Make and Model in the
VINCENT claiming system or the claim will be reversed.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

RETAIL Trade In Assistance to Customers that currently own or lease a 1995 or newer Ford/Lincoln/Competitive Car,
Truck or SUV who Trade In or have an expiring Lease will receive Retail Trade-In Assistance Bonus Customer Cash
toward the purchase of an eligible vehicle.

Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.

Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the
new VIN.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Reservists serving on Active Duty,
members of the Delayed Entry/Enlistment Program and Veterans/Retirees within 180 days of separation or retirement
who are US residents. Must have proof of military status, Receive $500 towards the purchase or lease of one of the
following cars. Limit one Bonus Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following.

Mercury 2 Month Early Bird Ford Credit Bonus Cash. Must finance through Ford Credit.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs.

Mercury 2 Month Early Bird. The program is limited to all current RCL customers and
requires the customer to purchase or lease a new eligible 2011/2012/2013-Model Ford Vehicle from
April 3, 2012 through July 2, 2012.
All Retail or Lease contracts MUST be financed through Ford Credit.
Final Pay vehicles are not eligible. This program is not compatible with other Early Bird programs.

Mercury 6 Month Early Bird. The program is limited to all current RCL customers and
requires the customer to purchase or lease a new eligible 2011/2012/2013-Model Ford Vehicle from
April 3, 2012 through July 2, 2012.
All Retail or Lease contracts MUST be financed through Ford Credit.
Final Pay vehicles are not eligible. This program is not compatible with other Early Bird programs.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with RCL/RCO Renewal or Owner Loyalty Programs. Customer does NOT have to be original owner.

All eligible returning RCL lessees are eligible.

Customers who come out of any Ford, Lincoln or Mercury RCL contract and purchase or lease a new eligible Ford
vehicle are eligible for the below incentives.
This RCL Renewal Program is not compatible with any Owner Loyalty Program.
A/Z/D-Plan delivery types are eligible.
Customers who have previously terminated their lease between January 4, 2012 through April 2, 2012
are also eligible for the program.

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL Renewal, Owner Loyalty or other Conquest Offers.
Dealer must enter the first 2 and last 8 of the customer's competitive VIN along with the Make and Model in the
VINCENT claiming system or the claim will be reversed.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

RETAIL Trade In Assistance to Customers that currently own or lease a 1995 or newer Ford/Lincoln/Competitive Car,
Truck or SUV who Trade In or have an expiring Lease will receive Retail Trade-In Assistance Bonus Customer Cash
toward the purchase of an eligible vehicle.

Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.

Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the
new VIN.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Reservists serving on Active Duty,
members of the Delayed Entry/Enlistment Program and Veterans/Retirees within 180 days of separation or retirement
who are US residents. Must have proof of military status, Receive $500 towards the purchase or lease of one of the
following cars. Limit one Bonus Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following.

Mercury 2 Month Early Bird Ford Credit Bonus Cash. Must finance through Ford Credit.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs.

Mercury 2 Month Early Bird. The program is limited to all current RCL customers and
requires the customer to purchase or lease a new eligible 2011/2012/2013-Model Ford Vehicle from
April 3, 2012 through July 2, 2012.
All Retail or Lease contracts MUST be financed through Ford Credit.
Final Pay vehicles are not eligible. This program is not compatible with other Early Bird programs.

Mercury 6 Month Early Bird. The program is limited to all current RCL customers and
requires the customer to purchase or lease a new eligible 2011/2012/2013-Model Ford Vehicle from
April 3, 2012 through July 2, 2012.
All Retail or Lease contracts MUST be financed through Ford Credit.
Final Pay vehicles are not eligible. This program is not compatible with other Early Bird programs.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with RCL/RCO Renewal or Owner Loyalty Programs. Customer does NOT have to be original owner.

All eligible returning RCL lessees are eligible.

Customers who come out of any Ford, Lincoln or Mercury RCL contract and purchase or lease a new eligible Ford
vehicle are eligible for the below incentives.
This RCL Renewal Program is not compatible with any Owner Loyalty Program.
A/Z/D-Plan delivery types are eligible.
Customers who have previously terminated their lease between January 4, 2012 through April 2, 2012
are also eligible for the program.

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL Renewal, Owner Loyalty or other Conquest Offers.
Dealer must enter the first 2 and last 8 of the customer's competitive VIN along with the Make and Model in the
VINCENT claiming system or the claim will be reversed.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

RETAIL Trade In Assistance to Customers that currently own or lease a 1995 or newer Ford/Lincoln/Competitive Car,
Truck or SUV who Trade In or have an expiring Lease will receive Retail Trade-In Assistance Bonus Customer Cash
toward the purchase of an eligible vehicle.

Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this
incentive.

Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the
new VIN.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Reservists serving on Active Duty,
members of the Delayed Entry/Enlistment Program and Veterans/Retirees within 180 days of separation or retirement
who are US residents. Must have proof of military status, Receive $500 towards the purchase or lease of one of the
following cars. Limit one Bonus Cash offer per military member.